When starting a business, it is highly recommended you make a website. Somewhere you show information about your business, your social media accounts, content, and your products. The thing is you can use your website for a bunch of reasons, but you need people to get there. There is more than one way to get people to know your webpage and one of them is SEO or Search Engine Optimization. This strategy focuses on getting visitors from search engines such as Google, Yahoo Search, Bing, DuckDuckGo and many others. When optimizing our website, our goal is to rank better in the Google ranking. We will be focusing on Google since most of the queries are done through that search engine. So, when someone looks for determined keywords, our website will show up in the first positions and it will be more likely people click on our link.
Not only the words you use but the structure of your page and the ease to use it, influence positioning. There are more other things that have an impact on SEO, but we are going to focus on the most basic ones.
At the end of the post, you will learn how to make your website SEO-friendly.
Why is it important to rank higher?
Almost all of the traffic goes to the sites that appear in the first page of the results. And roughly a third from those visits goes to the website positioned first of that first result page. Getting in that position takes time since SEO is a process and doesn’t happen overnight (neither does it happen within a week). There’s no magic formula to get there and you can’t predict when you are going to reach it. You won’t do it in a week, but when you finally succeed positioning your website for different keywords you will start seeing constant traffic flowing to your site. There are different results depending on the searches people make, which means there’s a different positioning for every query a person could make. The goal is to rank the highest possible to the different rankings that hold every possible search.
But, before getting into that let’s get more familiar with some SEO’s characteristics and avoid confusing them with the characteristics from SEM or Search Engine Marketing.
What’s the difference between SEO and SEM?
Paid vs free
First of all, unlike SEM, SEO is a free strategy. It is the combination of certain things you have to do in order to make sites which are more appealing to the search engines. As opposed to this, SEM is a paid marketing way of promoting your webpage. If you pay attention closely, I used the word “promote” since that’s what you do, you buy ads (advertisements). You are paying (in this case we are talking about Google) to appear in the very first positions of the search results.
Short-term against long-term
Secondly, SEO is a long-term strategy. When optimizing your site, you are aiming to become an authority in your niche. You are planning to get to that first position and get most of the users clicks over time. But, when you are going with the SEM option, you pay for a limited time to rank first. Of course, it is a little more complex than that, but now you understand how it works. The thing is you get to that first position instantly and, as long as you pay, you will stay there.
The last significant difference relies on the number of queries your page can be featured. You won’t have any problems with this when doing SEM. But, when doing SEO the keywords or queries that will make your webpage show up, will be more limited. When optimizing your website, the amount of keywords is limited by the content of your page. Different from SEM, where you can choose the keywords that will trigger your ad.
How to rank higher in Google Search
Here I’m going to list the best practices for SEO to make your website SEO-friendly for beginners. We are going to focus on the SEO on-page which means, the actions you can take inside your website that wil help you get more traffic to your website.
Now, in order to optimize your website, there are a few tips you should always keep in mind before starting to write. Depending on the words you use, you will rank for different keywords. A post titled “Learn to optimize your website to get organic traffic” would rank differently in comparison with this post.
So, what are the things you should always remember when trying to make the most of your writing?
You can start writing before doing all of the work that comes next. Since maybe this can obstruct your imagination or your inspiration. But once you are done, you should make an SEO-revision to better optimize your site.
First of all, you need to find the words that have the most searches or queries. You have to do this so you can include them in your text. You want to position your site in the most searched since that means more traffic. That also means more competition as well, so try to add many keywords that have a significant volume of traffic.
You can use Google Search Footprints. Did you see that everytime you make a search on Google, it makes predictions or suggestions?
These are some long-tail keywords (long keywords) with lots of searches that begin with the phrase “how to start a b”. There are some tricks to make a much deeper analysis. For instance, completing the first part of a long-tail keyword:
Besides this easy-to-use tool, there are others like Answer The Public. This one searches the most searched questions related to the keywords you want.
Add those keywords
The next part will be to add them to your post. If you put them in the title it will be more likely to try to be positioned for that keyword. Titles are really important because they tell what’s the content about. Google will pay special attention to your title tags and also the meta descriptions. These descriptions are only seen by the people in Google’s results page. They don’t necessarily appear in the different posts. But still, they help to rank because they also describe the content of the page.
Additionally, images have tags. The alt text and its description will help your site rank for other keywords. Also, their filenames should be optimized.
Furthermore, meta tags are not important, so focus on your text, titles, and description.
Internal linking using anchor-text
Don’t be afraid of that title, it’s easier than you think. Besides titles and descriptions, links have a strong positioning power. Links don’t necessarily have to carry a .com at the end of it. For instance, you can turn a single word like “download” or more words like “click here” into links. An anchor-text is the text that was turned into a link. If you add a keyword to your text and turn it into a link, it will help you position your webpage to that word or words.
Provide quality content
Finally, being original, authentic and actually providing value to the reader is the best strategy ever. Google is interested in keeping people using its platform. If many people get to your site and leave within 30 seconds, your site will plummet in the search results.
Make it easy to read and give people what they are looking for. This way, you can increase the traffic to your site, and maybe get some readers to return to your page.
Don’t just add keywords. Instead, write a meaningful text that includes these most searched keywords. And be coherent, if you have a page about cars, you can’t write a post about rocketships (unless there’s a clear connection between that and your page).